The next step should feel
like the right step.
I help brands get more customers to buy, come back, and stay. My work brings together customer research, copy, offers, and testing.
Some of the brands I’ve worked with
Good marketing has to show up in the numbers.
What changed. Why it mattered.
A renewal email, a sales page, and an advertorial. Here’s what I changed and how each performed.
Weiss Ratings · Renewal strategy
I moved pricing and renewal options up front and replaced easy-to-miss links with clear buttons. The new email brought in more buyers and more net revenue.
Ready to buy.
Now, where’s that button?
A floating CTA keeps the next step within reach.
Agora Financial · Funnel optimization
The winning version kept a buy button visible as readers scrolled. Its order-form click-through rate was 4.66 times higher, and net acquisition cost was 43% lower.
Rise Limitless Brands · Client work
I wrote this advertorial for a client through Rise Limitless Brands. It became their top performer, and they scaled it to five-figure native ad spend in 2020–2021.
Each example comes from a separate campaign. Open the case study for the work, results, and test details.
Discuss a Project or Leadership RoleThat’s where I start.
Someone discovering a brand needs a reason to trust it. Someone renewing needs a reason to stay. I plan the message and offer around that difference.
Read what customers say. Look at what they buy, where they stop, and which messages they respond to.
Decide who should hear from us, what to say, and which offer makes sense for them.
Compare the new version with what’s running now. Look at sales, acquisition cost, and repeat purchases before deciding what to keep.
A useful tool. Still my judgment.
I use AI every day to research, work through ideas, and get a first draft on the page. I check the facts, edit the work, and decide what’s ready to use.
Summarize customer feedback, review campaign data, and find questions worth testing. I check the source material before relying on a finding.
Try different headlines, angles, and visual ideas. Then rewrite and refine them so they sound like the brand and speak to the customer.
Draft plans, organize notes, and prepare presentations. That leaves more time to review the work, run tests, and lead the team.
Tools in my workflow ChatGPT · Claude · Perplexity · Higgsfield · Gamma · ClickUp AI
Ashley Holyoak / Strategy, execution, and leadership
I like the thinking. I like doing the work, too.
I’m a marketing strategist with more than 12 years in financial publishing, health and wellness, and media. I work across acquisition, conversion, and retention.
At Weiss Ratings, I lead subscription retention and renewal strategy and manage a Retention Marketer. My work includes setting the test plan, shaping offers, and reviewing what drives revenue.
What I’m learning, testing, and thinking through.
It’s Tuesday afternoon, and the work you planned to finish this morning is still sitting on your list. A meeting ran over. A customer needed a response. You spent twenty minutes looking through notes for something you knew was in there somewhere.
Read article
Most businesses put a lot of thought into winning a customer. They work on the ad, the offer, the landing page, and the follow-up emails that lead to a purchase. After the sale, the attention often drops off.
Read articleTell me what you’re working on.
Need help with a campaign, conversion, or retention?
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