AH control compared with LH Mod A, identified by Ashley as the supplied HTML. Relative changes use the underlying counts or CPA values.
My role
Agora Financial · Senior Marketing Manager
As Senior Marketing Manager at Agora Financial, I worked on acquisition campaigns with design, development, and compliance teams. Here’s one landing-page test and the results.
The opportunity
Readers don’t all decide to buy at the same point in a sales page. If the button is several screens away, they have to go looking for it. A floating button gives them a way to act while they read.
The archived LH Mod A implementation reveals the button after 3,100 pixels of scrolling. On desktop it sits near the upper-right edge; on smaller screens the original styles place it at the bottom.
Try the experience
Scroll within the archived sample to see the floating button appear, or use its jump link to reach the demonstration. The original page imagery and copy are preserved in this adapted preview.
Open the landing-page demoHistorical sample: the expired countdown has been removed. The order form is represented by a placeholder, so you can explore the experience without placing an order.
The measured improvement
Here’s how the winning page compared with the control.
The supporting data
| Metric | AH control | LH Mod A |
|---|---|---|
| Promo visits / clicks | 2,852 | 4,205 |
| Clicks to order form | 46 | 316 |
| Order-form CTR | 1.61% | 7.51% |
| Average cart value | $18.44 | $21.26 |
| Net CPA | $133.33 | $75.62 |
What this demonstrates
More clicks matter when they help the business. In this test, the winning page sent more readers to the order form and lowered the net cost to acquire a customer.
The results belong to LH Mod A overall. The floating button is confirmed in its HTML, but the supplied materials do not establish whether it was the only difference from the control. A 4.66× rate means approximately a 366% increase, not a 466% increase.