Selected work | Ashley Holyoak

THE WORK BEHIND THE RESULTS

Customer insight.
Visible business impact.

Three examples of turning a clearer customer experience into stronger marketing.

Renewal campaign redesignA clearer path to renewal.

Editorial control$10,511

Purchase-focused redesign$15,271

21,700+ sends per version

RENEWAL STRATEGY

Weiss Ratings

+45%

net revenue in a renewal split test

Make the purchase decision easier.

A renewal campaign restructured around clear pricing, visible choices, and a direct next step.

See the strategy & results

Landing-page optimizationFrom reading to taking action.

Control CTR1.61%

LH Mod A CTR7.51%

Floating CTA · Long-form landing page

FUNNEL OPTIMIZATION

Agora Financial

4.66×

higher order-form click-through rate

Keep the next step within reach.

The winning landing-page version included a floating button. Net CPA also fell 43%.

Explore the funnel improvement

Original client advertorialA story that earned the next click. Archived client advertorial headed Retiree Gives Away 100% of Pension After Stumbling Onto Family Bank

Archived client advertorial headed Retiree Gives Away 100% of Pension After Stumbling Onto Family Bank

ACQUISITION COPY

Rise Limitless Brands · Client work

performing advertorial, scaled across native

Write the story that earns the click.

Original client copy selected as the winner, supporting five-figure native ad spend in 2020–2021.

Read the copy & approach

Results are from separate engagements. Each case study includes its context, measurement, and limitations.

Discuss a Project or Leadership Role

Customer insight.Visible business impact.

Make the purchase decision easier.

Keep the next step within reach.

Write the story that earns the click.

Customer insight.
Visible business impact.